The Power of Silence in Sales
Know How, When, and Why to Effectively Use Silence
Learn How to Effectively Use Silence to Your Advantage
Haveyouevermetsomeonewhotalkssomuchthatwhenthey*gasp*finallycomeupfor
airyou’rerelieved? Have you ever been in a conversation where you never got a word in and finally resigned yourself to simply smiling and nodding so you could politely end the conversation?
A lot of salespeople incorrectly believe that to win over prospects and close a deal they must verbally beat their prospect into agreement submission; they mistakenly interpret silence as their enemy.
Silence says more than a line in your sales repertoire
Silence is an immensely powerful tool if you know how and when to use it. Typically, people perceive silence as an uncomfortable and awkward break in conversation so they instinctively insist on filling the silence. Once you learn how to use the power of the pause, you will be able to lead your prospects and customers into filling the gap of silence with valuable information.
Why, When, and How do I use silence?
There are three essential tools to using silence effectively:
- Understanding Why silence is important
- Knowing When to use silence
- Learning How to use silence
Understanding Why Silence is Important
After asking a question, the average salesperson...
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March 10, 2010 |
