What is this thing SEO?

Author: Dennis Kyle
Publish Date: 11/02/2011

Search engine optimization is the craze these days.  In fact, companies are spending thousands to figure out what this actually means.  Let's debunk the myth that is SEO.  Search Engine Optimization is simply the fact that all content on your site is searchable by search engines and that you have properly formed your keywords so that when someone is searching for a company like yours, your URL comes up in the search results.

Obviously there are many things that go on behind the scenes to make SEO possible but on a simple note here a few things you can do right now to evaluate your SEO.

  1. Do all of your headers have keywords in them?
  2. Does each page have keywords in the paragraph content that relate to the main header of the page?
  3. Are your headers contained in traditional <h> tags?

You can quickly improve your SEO if you simply go to your site and ensure these three things are present on all pages.  We run webinars on SEO and if you would like to participate in one of these you can visit our Webinar Registration page or to learn more visit Positive Results Web Technology.


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